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CRO Terminology
Essential terms and definitions for conversion rate optimization.
Master the language of CRO with our comprehensive glossary of terms, metrics, and concepts.
CRO Guides
Step-by-step guides for implementing CRO strategies.
Practical guides covering everything from A/B testing to user research and analytics implementation.
Case Studies
Real-world examples of successful CRO implementations.
Learn from real success stories and see how CRO strategies have driven significant results.
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CRO Terminology
Essential terms every CRO professional should know
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Conversion Rate
The percentage of visitors who complete a desired action out of the total number of visitors.
Statistical Significance
A measure of whether test results are likely due to an actual difference rather than random chance.
Heatmap
A visual representation of user behavior on a webpage, showing where users click, move, and scroll.
Bounce Rate
The percentage of visitors who navigate away from the site after viewing only one page.
Call to Action (CTA)
A prompt on a website that tells the user to take a specific action, such as 'Buy Now' or 'Sign Up'.
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