Website optimization: including design, layout, user experience (UX), and site structure
Conversion rate optimization (CRO) strategies: using data-driven methodologies to improve website performance
A/B testing: conducting controlled experiments to determine the best performing elements of a website
User behavior analysis: understanding and tracking user behavior to identify areas of improvement
Content optimization: ensuring website content is relevant, engaging and optimized for search engines
Landing page optimization: designing and optimizing landing pages to increase conversions and reduce bounce rates
Funnel optimization: optimizing the customer journey from Awareness to Conversion
Multivariate testing: testing multiple variations of a website element at the same time to determine the most effective combination
Mobile optimization: ensuring websites are optimized for mobile devices and provide an optimal user experience for mobile users
Heat mapping: visualizing user behavior on a website to identify areas for improvement
Reporting and analysis: providing regular reports and analysis of website performance, including traffic, conversion rates and user behavior.
User Experience Testings
Search engines like Google use user interaction as a metric for website credibility and ultimately rankings. We help our clients understand the user flow on their websites
Testing multiple variables at the same time is a great way to increase conversions in less time – as long as your site has the amount of traffic to produce a conclusive test.
Landing Page Optimization
From page design and layout to testing various offers, landing page optimization helps our clients meet their prospects with the best offer and best experience, right when it’s needed most.
From tweaking headlines on landing pages to swapping out entire design concepts, A/B testing can mean a lot of things. For our clients, it means increasing conversion rates in a measured, repeatable, data-backed way that impacts the bottom line.
Ongoing, data-driven optimization of content isn’t simply for search engine optimization. We help our clients optimize their content for conversions, based on the stage of the funnel, existing conversion data, heat mapping and more.
User Funnel Optimization
Mapping the user’s journey through our clients’ digital properties is just step one of funnel optimization — and that journey is rarely linear. We help our clients move prospects through the funnel with our best-answer strategy, from the first visit to lead conversion.